How customer centric is your communication?Heather Andrew CEO NeuroInsight UK & Jonathan Turner Chairman, OxfordSM
OxfordSM consults for a wide variety of clients across services, healthcare and consumer goods, as well as for government and not for profit. Over the last 20 years, we have worked with clients to work out what characteristics great communications have today.
As a result we have boiled down these characteristics down to 3 critical questions:
In today’s world, it takes creative bravery to get cut through required to engage consumer’s attention. We also suspect that if brands can develop two way, interactive conversation then engagement will be higher. But why? What evidence does NeuroInsight have to support this belief?
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80 Global Brand Marketers representing $10bn advertising spend reveal the challenges they face to align marketing communication.